Wednesday, July 16, 2014

Etsy Road Trip!


Great news keep coming and coming guys! I'm super happy to tell you Etsy is brewing some awesome plans for the summer here in Canada and I am very fortunate to be part of them!

So, the lovely people from Etsy Canada  just got themselves a pretty rad 31-foot vintage AirStream trailer, all Etsy-fied! I can just imagine the awesomeness of that and cannot wait to see it in person. OK, so, on this vintage trailer they are going to hit the road and visit 4 Canadian cities: Toronto, Kingston, Ottawa and of course, Montreal. And when they come to my town, I'll be part of the event alongside my jewellery for all those in town to see, try, buy and enjoy! Honestly I'm so excited and can't wait!

For the events: They are going to stay two days here in Montreal. First day is on August 1st at the Olympic Park as part of the First Fridays events where more than 40 food trucks will be selling their yummy food, it'll be amazing, all that Etsy, all that food! Second stop is on August 2nd at Montreal's Old Port and there you'll find me, Noemia and Kristy Boisvert presenting our work and also you'll find food truck yummies, live performances by Little Scream and Corina Rose and to finish it all: Fireworks! well, those are not sponsored by Etsy but are part of the Feux Loto-Quebec and you'll be able to see them that same night at the old port. How exciting is that?!

I hope you come if you are in town!

Thanks so much for stopping by and have a great day :)
Iveth

Monday, July 14, 2014

Back home



So we are back after a lovely week in Mexico with our family. So happy to have been there, so grateful for the break and the family and love and all the delicious food. But we are back and we are also happy and grateful for being here again.

So many things to do, it's crazy, crazy but I'm absolutely determined to take it EASY as, a week before our vacations I had Bell's Palsy, do you know what that is? something super weird (but surprisingly common, I realize now!) that happens in a nerve that controls face movements and half my face was paralyzed. I was so scared, it was so weird but the doctors were really nice and helped me a lot and explained lots of things. And then in Mexico I talked with my family and lots of people have suffered from that so they helped me a lot to understand. It supposedly happens due to a viral infection that unluckily affects this little tube on the side of your face/neck that carries a nerve inside, so the tube gets swollen and the nerve is all thigh inside so your face goes all weird. But it can also happens because of stress and, hmm, that's me right there.

I'm great now, I feel great and my face is all back to normal but I'm still taking some medicine and well, just trying to get myself to a point of reason and care so I know I can control my stress levels better. Wish  me luck on that :)

Anyway! it was great to go see my family and enjoy Mexico for a bit, that helps a lot! And here are some colorful photos from the trip. I hope you like them and the colours make you as happy as they make me! I came back really inspired, the desert never fails to do that to me :)

Colorful painted eggs, filled with confetti. 
Candy :)
Small pinatas!
Here's my little one admiring pinatas at this atelier we went: it was a very old house FULL of pinatas and the studio where they make them.
Mountains in the north of Mexico like to show off at sunset. 
The desert, the mountains, the sky, the light. I miss that a lot. So happy to behold that sight again.
A mountain pass on our way to the airport.

Thank you for reading this! And if you have happened to have Bell's Palsy and have any advice or questions for me, I'd love to read it in the comments bellow, thank you! xx

Iveth

Saturday, July 12, 2014

Apply now to our Etsy: Made in Canada show!

Hello friends!

I hope you all are doing great. I'm writing to you from Mexico where we are currently taking a little vacation with our family but thought it''d be nice to stop by my blog and let you know about the applications deadline for our Etsy: Made in Canada Montreal!

The thing is that I have been so busy and haven't been able to post anything about the applications for the show here (just on FB and twitter) and as applications are due tomorrow and I don''t want you to miss out, here it is, the link to apply and all the info you may be interested to know about our show!

Just click on the image to get it!!!



Let me know is you have any questions! I'll try to answer as soon as I can while on vacations and for sure will keep up with all your emails and questions as soon as I get back to Montreal :) Also, for more up to date info and fast answers reach me on FB!!! 

Have a great weekend!
Iveth

Tuesday, June 17, 2014

Venue


Today Michelle (organizer) and  I went to take some photos of our venue for Etsy: Made in Canada. It's such a beautiful building and I hope vendors and visitors love and enjoy the space.

The venue is called Locoshop Angus, a 100 year-old industrial building that once was a manufacturing plant for railcars and the Valentine tanks for the Russian army during second world war. Now it houses tons of creative enterprises and on their beautiful atrium (where our show it's going to take place), seasonal fashion shows and markets. The atrium features amazing industrial details like steel columns, riveted steel beams, concrete floors and a super high ceilings.

Here are some of the photos I took! I hope you like this space as much as I do and don't forget to sign up for our mailing list to receive more details about Etsy: Made in Canada in Montreal! If you are an artist, maker or craft person in Montreal you must join our list as we'll be sending out the vendor call very soon! 

Outside of the building. The entrance is where those blue flags are.
Outside of the building, look at all those arches, steel beams and rivets! 
This is what you see when you enter the building.
I love the details of the steel columns. 
Looking up.

Thanks so much to Meli from the Montreal Etsy Team for scoring this beautiful venue for us and thanks so much to Technopole Angus for allowing us to plan and use your amazing atrium for our upcoming market! 

If you have any questions or suggestions, don't hesitate to let me know in the comments! And don't forget to sign up to our mailing list :) here!

Thanks!
Iveth

Tuesday, June 10, 2014

Etsy: Made in Canada


If you happen to follow me on FB, Twitter or IG maybe you saw that some weeks ago I went to Toronto for a couple of days to the Etsy Captain's Summit. Well, many awesome things happened there: I got to meet many fellow etsy sellers, some of them I met through Etsy many years ago and at last I saw them in person! Also, got to meet the lovely people behind Etsy Canada and the place they work at and also met Chad Dickerson, Etsy CEO and the super charming Kimm Alfonso from Etsy Seller's developpement team. But one of the most exciting things from the experience was to get well into the planning of, drum roll please, Etsy: Made in Canada market!

Ok, so what's this Etsy: Made in Canada market you may ask. Well, it's a national initiative created by Etsy and to celebrate crafters, collectors and local communities across Canada. This is the first time ever Etsy Canada has made something like this and it's a pretty exciting time to be part of this community! There is going to be a big party going on all over Canada where Etsy sellers will come together to make craft shows and pop-up shops all over the place and of course, Montreal among them!

I feel very honored to be part of this initiative, and all thanks of being part of such a great collective/team as Les Joailliers du Dimanche (as I'm their etsy team captain, I was invited to the event in Toronto representing them and Montreal sellers). As I've told you before, being part of a team, a collective, a group in your community truly help you connect and grow!

To make this market possible Les Joailliers du Dimanche and the Montreal Etsy team are joining forces to shape the Etsy: Made in Canada market or Etsy: Fait au Canada as it'll be called in our province. We have tons of plans for this event! for the moment I'll tell you we have our beautiful venue, we will present the work of 60 local artist and crafters on our market that will take place on September 27th and 28th of 2014. If you or someone you know is interested in participate on Etsy: Fait au Canada in Montreal, please subscribe to our mailing list or share it with those you think may want to apply! Here: http://eepurl.com/WzJUX We'll be sending out the vendor call in a couple weeks and all the information you want to know about the event!! Exciting times I'm telling you!

This event is for Etsy sellers of course, BUT, if you want to apply and you don't have an Etsy shop, don't despair! You can open your etsy shop, it's free and easy and the benefits are pretty cool, plus we can help you setting up shop: Michelle from the Montreal Etsy Team is organizing newby events to help you on that. Plus you can get your first 20 listings free if you go to https://www.etsy.com/promotions?promotion_code=Montreal and enter the promo code MONTREAL :D

And well, don't forget to sign up to our mailing list to receive more info, here!

I'll leave you with some photos from the Etsy Captain's Summit!

Thoughtful little gift from Etsy when I got to the hotel in Toronto. Inside: Etsy badge, stickers and tokens for the subway!
Lovely team captains from Quebec! Michelle (green hair) and I will be the ones planning the market in Montreal!!
 Got to meet lovely Renee-Anne at last!!!! Had soooo much fun spending time with her!!!!
 Here with Kimm Alfonso an a lovely team captain from Toronto, unfortunately I don't remember her name! If you know her please let me know :)
And here is Renne-Anne, Chad Dickerson (Etsy CEO) and Me!
There were so many pretty flowers at the table, Ranunculus yay!!
The super lovely Krysthle Poitras got gifts for all! so thoughtful. She gave me this beautiful "Best Day Ever" card that she made :)  

If you want to see more photos of the summit, please visit the Etsy Canada Flickr group, here! And stay tuned for more news about our market!!

xx
Iveth

Thursday, June 5, 2014

Etsy Adore Le Quebec

I was invited to the launch party for Etsy in Quebec today. I mean, Etsy it's pretty well know here but they are trying to engage more with the people from our province which I think it's pretty awesome. 

Invited to the event were many local Etsy vendors (like me!) and editors from blogs, magazines, tv, etc. Let me tell you it was pretty fun and interesting! 

Here are some photos of the event! 


 The tables were decorated with tons of flowers, it was so pretty!


The lunch was at Rosalie restaurant in downtown Montreal and food was delicious.

 Here I am with Nicole, Quebec PR coordinator for Etsy Canada and with Michelle, team captain of the Montreal Etsy team and co-coordinator of Etsy: Made in Canada market (and guess who is the other coordinator? MEEEEEE!!!!! So many exciting news to comeeee!!!).

Photo taken by the lovely ladies at REV Communications Montreal (far right), Sophie Durocher, Florence from the blog Me, Myself and Montreal and I.
 And here we have the best tarte au citron in the universe. I need another one.

So, congrats Etsy Canada for your official presentation in our beautiful province and thanks so much for inviting me to be part of it!! 

Guys stay tuuuuned because we are preparing the first ever Etsy market in Canada and we are super excited about it!! Will tell you more about it soon!!!!!

 Iveth

Wednesday, June 4, 2014

Spring Puces POP

It has been a while since the last time I posted, how time flies!!! Many news, many things to tell you; I hope all is good for you! Things have been crazy over here: a lot of trips to the doctor and stressing days, but also a lot of happy visits, surprises, new adventures and tons of work! Will tell you more about it soon but first I want to show you some photos (crappy light photos taken with my phone so don't have high hopes on them!) I took last weekend at Puces POP!

I was so happy to be part of the show once more and it was a weekend to remember: it was one of my most successful shows yet! Thanks so much to all the lovely people that stopped by to say hi (virtual friends from Etsy, IG, FB, I love how the social networks make us connect and unite each other!); to all my friends that came visit and brought me chocolate ;D; to my lovely family for your patience, help and support; to the organizing team at Puces POP (awesome job as always!); to my fellow vendors for your company, advice, inspiration; to magazines, blogs and photographers that stopped by to ask a question and take a photo and most importantly, thanks to you, lovely customer for your purchases and support! You are the one that shape my dreams and to see you wearing my jewellery is to me something WONDERFUL! 


I took this one just outside the place Puces POP took place. I love this venue because the space in big and is just in front of Laurier metro station! 
This photo resumes a bit what I spent the weekend doing: eating cookies from JJ comestibles parched Goods and drinking LemoLemonade, yummmm!!!
 A bit of my table! My new little houses in bronze, the grain of sand ring, the Solstice necklaces, spoon necklaces, cloud stud earrings and Solstice bracelets were the stars of the show!!!!
And I brought lots of new prints from my photos!!! I love them so much and people were so loving them as well, yay!
Busy times!
 And here some of my faves of the show:
1 & 2, Montreal stamps by Katie Brioux, just awesome!
3, Home wares by KeepHouse Studio, I bought a tray and coasters from them, gosh do they make pretty things...
4, The amazing cross stitch work of Samantha Purdy from Maudstitch Work.
1, Air plant holders in beautiful geometric shapes by Cliche.
2, Beautiful leather accessories from Matu
3 & 4, The super lovely Natacha from Nanoukiko & Triko and her textile jewellery!

Thanks so much Puces POP, a la prochaine! 

Thursday, May 1, 2014

Easy Guide for Etsy-friendly Photos



I'ts been a while since the thought of making a series of post with advice for those who want to open an Etsy shop or want to increase their views/sales on Etsy crossed my mind. The idea began as I started receiving a number of emails and messages asking me about all sort of things Etsy:  from how to open a shop to how to get noticed and everything in between.

Before we go any further, I want to tell you that by no means I consider myself an expert on the Etsy subject, in fact I'm always learning and always feeling like I need to do things better than what I do now. Having said this, it is true that after all these years I have learnt a thing or two that work great and I'll be happy to share my journey's experiences with you!

Shall we start? GREAT!

Photography is a subject that many of us struggle with and it's one thing we should take great care to present well because, after making a great product, is one of the most important things to successfully run an Etsy shop (or any online shop!). This is your window and you've got to take advantage of it and do all you can to showcase your beautiful creations in the best light possible. For Etsy in particular, you need to be aware of certain things when you plan your product photography and those particularities will be explained on this post.

OK, so you have opened your Etsy shop and are ready for the the sales extravaganza but after a couple weeks (or months) into it realize not many people are coming to buy or even to see your wonderful product. Etsy is a big, big big market place and it's easy to get lost so you need to get noticed! Great photography is the first step to catch the attention not just of your potential customers but also that of other sellers, etsy admins, bloggers, pinners, etc and they may feature your handmade goods on Etsy or all over the web which means more potential customers will be able to find you. Those features mean TRAFFIC and lots of traffic means SALES.

To begin with check out this amazing, short video of some of the very basics on easy product photography, click here!

Now let's experiment a little with some photos a took recently for a custom order:

So, it was a rainy day and I truly needed to get things moving with the photography of these Star Dangle Earrings so I took my photos and although I took care that my background helped better showcase my earrings and chose a lovely prop to make the photo prettier, the light is not helping me much and my photo came out all washed out and a bit on the crappy side. How can I make this photo ready for my Etsy shop in some simple, easy steps? this is when my editing tools come in handy! I truly admire those of you with great editing tools and skills for pohotoshop and the likes, unfortunately for me, I'm missing that wonderful knowledge so when I have to edit, I use an online editing tool called PicMonkey. This tool is easy to understand, easy to use and best of all, most of the features are free!


First things first: CROP, CROP, CROP (and rotate to make it straight)
Your Etsy listings will work so much better if you crop your photos square. Cropping your pictures not only will help your photos to be a better fit on your Etsy listing but will enable you to control how you want to present your product and focus on the important aspects of it. Here's my photo cropped and I also fixed it a bit to make it straighter:

FIX YOUR EXPOSURE
So my photo is all whitish (or too dark, or too pale) and I was hoping to have a nice dark background. Here's when the exposure tool becomes the star of the show. Adjust the exposure to what you like, taking care in making your photo look natural. As I'm no good photographer and the light in my studio is a bit crappy, this tool is one of my best friends. Here's my photo after I fixed the exposure: 

MAKE IT PRETTIER
My photo still looks a bit meh so I played a bit with it adding contrast and colour. If your photo is too cold (bluish) or too warm (pinkish, yellowish) and it's not on purpose, I'd recommend you to fix the temperature. If you are using a white background then make sure it looks so in your photo. This will help to better showcase your product, to make it shine and to focus all the attention on it. Plus it's something bloggers and other people interested in talking about your creations look for: clean, beautiful photos! 



Here's another example. This time I placed the star earrings on a white background and the photo came out blue and dark (I told you the light was crappy). There's only much I can do due to the bad light condition so I'll try to make it look as best as I can. 

Again, CROP! For this photo I used some cute, shiny confetti just because I like to add something personal to the photo and I thought that metallic confetti would make look the star earrings' photo more fun. Using props it's a great way to show your personality not just through your creations but also tells a little extra story about who you are and what you like which is a big YES in the handmade world. Make sure your props work well with your product and also take care they don't outshine it. Another very important thing to consider when you need to make sure your subject won't get lost in the photography is to use simple backgrounds, or one that don't steal the show for your product!

Again, exposure is key!
Then I fixed the temperature to make it less bluish (without much success buy hey, doing the best I can with what I have!).
And then I just played with contrasts and saturation.
OK, now you have the basics. Take some photos and have fun! Or fix your existing photos so they look better on your Etsy shop :)

And before I say goodbye, I'll let you with one last recommendation, a very important one: Use all your 5 spots available for photos on your listing! hey, at least use 4!! People like to see your product from different angles: how does it look up front? the back? include a close up and if it's something wearable, a model shot (a real person please!) and if it's something decorative, show it on a real space! also show a photo of your package, customers love that! if you run out of ideas to fill out your 5 photo spots you can add a photo of you working on your atelier, that will sure help people connect with you and your story as a maker!

Have questions, suggestions? don't hesitate to share them with me in the comments!

Thank you!
Iveth